About Cake Concepts

Cake Concepts is all about innovation. Combining new technologies with local demands generates the ideas and innovations.

Every day customers are looking for new cake products that are healthy and tasty. Cake Concepts is inspired by these customers and transforms these challenging consumers’ demands into new and innovative cake concepts for all bakeries all over the world.

We generate new ideas and provide the technology to make your consumers happy. With our partners we can help processing equipment but also we have the processing knowledge and the suppliers that can develop the best possible cake concepts to be successful.

Nomatter what idea you have we transfer all your tasty ideas to successful cake concepts.


Meet Cake Concepts

  • William Hazendonk
  • Simon Holl